3/30/2023 0 Comments Markly wilson![]() ![]() I did not expect it to be this beautiful. ![]() ![]() Jimmy Xiaoke, Product Manager of Chongqing Grand China Express International Travel Service stated, “Sullivan Catskills is beautiful and fun. The operators were fascinated with the beauty and tourism attractions they experienced while in Sullivan County. In turn, they will drive dollars into our local economy. The objective for their familiarization tour was for the operators to create a Sullivan Catskills tour with packages consisting of lodging, restaurants and attractions and sell them to their clients. Immediately after the presentation, the Chinese delegates and representatives from I Love New York were shown some of the best-of-the-best places to stay, eat and experience in the Sullivan Catskills – visiting member business in Callicoon, Bethel, Narrowsburg and Barryville. The content was well received and SCVA will follow-up with its members on the next steps to attract this market. The workshop was attended by approximately fifty businesses and attractions from Sullivan County. Presenters were experts on the domestic and international Chinese travel and trade market – Markly Wilson, Director of International Marketing, I Love New York, Top Dong, Director of Travel Trade, I Love NY China, Fanny Lawren, I Love NY Chinese Consultant and well-established tour operators from Beijing, Shanghai, Guangzhou and Chengdu. In addition to the Chinese being the fastest growing visitor group to the U.S., they spend more than any another traveler.įor this reason, the workshop focused on how to work with Chinese tour operators, prepare for Chinese arrivals, and attract the Chinese to their businesses. ![]() The seminar aimed to educate tourism stakeholders on the value of promoting the Catskill Region to the International and Domestic Chinese market. In preparation for the influx of Chinese visitors the Sullivan Catskills Visitors Association, in collaboration with New York State Division of Tourism (I Love New York), recently hosted a Visitor Readiness Workshop for its members at Resorts World Catskills. “We have it all here and we are only 90 minutes from New York City! As a gateway destination to the Catskill Region, we are well positioned to welcome the growing number of Chinese travelers who want to experience more of New York,” she said. “They want quality, authentic and sophisticated experiences that include outdoor adventure, picturesque views, health and well-being opportunities, gaming, exceptional cuisine and nice hotels, local culture and much more,” she said. “The Sullivan Catskills has what Chinese visitors are looking for,” stated Roberta Byron-Lockwood, President/CEO of the Sullivan Catskills Visitors Association. This initiative builds on the existing domestic and international marketing and promotion programs SCVA is cultivating within the U.K. The Sullivan Catskills Visitors Association (SCVA) aims to attract a piece of this market and drive tourism dollars to its member businesses. The increase in Chinese visitors is due to the growth of the Chinese middle class and their desire to experience other cultures and well-known international destinations. The study also indicates that Chinese arrivals are estimated to increase to nearly 97 million, a growth rate of 5.1 percent by 2023. and are projected to hold this position well into 2023. New York and Los Angeles are presently the top destinations for Chinese visitors to the U.S. Within the next five years, New York is expected to host 1.17 million Chinese visitors, a 196 percent increase over 2013. According to a new study by Oxford Economics, the surge in visitors from China will continue into the next few years, with New York expected to see a nearly 200 percent increase. ![]()
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